Building and maintaining a positive business reputation online seems to come easily to some SMB’s and elusive to others. Online marketers agree you don’t have to be all Sunshine and Rainbows to have a positive online reputation, but you do…
As one of America’s most reputable brands, Amazon is killing it in online sales with the title of world’s largest online retailer. In March 2018 Jeff Bezos, Amazon’s founder, chairman and CEO was formally designated as the wealthiest person on…
In the full scheme of your digital strategy, consumer reviews may seem like a very small piece of the puzzle, when in fact, they have the potential to greatly influence your SEO ranking. Reviews from the major platforms like Google,…
Over time your online reviews lose value, in fact, key findings from a 2017 Local Consumer Review Survey published by BrightLocal, shows many interesting key findings with the most intriguing being that over three quarters of local online users currently…
We know you’ve heard it before – ‘new SEO trends to follow for the New Year!’ – what you should keep in mind is that search improvement is the top priority for search engines like Google, Yahoo and Bing. Keeping…
In the ever-shifting landscape of SEO, business owners may get a bit of a shock to learn that keyword ranking no longer holds any measurable metrics to gauge your website’s online success, the focus has resettled on more expressive, long-tail…
If you are serious about exposing your business to a wider audience to gain brand awareness, improve sales and root local customers – your path is clear – you must integrate an online marketing plan to align with your day-to-day…
The #1 reason mobile consumers use local search is to quickly find information like an address and business hours of a specific local establishment. With 78% of local mobile searches resulting in an offline purchase, small business owners need to…
If you have been considering a pay-per-click campaign to include in your overall media strategy, you’ve probably come to a standstill with the question, ‘should I choose Facebook or Google AdWords?‘ For years, this debate has raged on, with pros…
A tailored retargeting campaign will outperform all other digital marketing initiatives with direct, personalized ads targeting potential customers who have already expressed interest in your business by visiting your website. The number one goal of retargeting is to drive conversions.…