At a recent event organized by SLC SEM, Daniel Wahlen, a performance marketing specialist with Google, gave an insightful talk about successful advertising practices online. He spoke on the Google Search, Display networks, and the need to clearly define the…
What is a Call to Action? A call to action (CTA) is a clear statement that is used to provoke a specific response from your audience. These phrases urge the reader to take immediate action, instruct them what they are…
By now you probably understand what SEO is and how important it is for your business. Did you know that there are three different areas of SEO that can affect your business? Each one of these levels is key…
Vine Kid Friendly App Did you know that Vine came out with a new app for kids? Vine has seen for themselves and have heard from parents, siblings, and others that their kids love Vine. So, Vine decided to create…
Why Local SEO? As a business owner you might be asking yourself what is Local SEO and how will it affect my business? No need to worry, Local SEO is simple but vital for your business to flourish online in…
Did you know that Google came out with an update about their Maps photosphere? If not, here is what you need to know about this important update, and how it will affect your local SEO. In September of 2014, Google…
You might be asking yourself why Facebook is updating their policies, again. What are they updating this time around and how will it affect your business or brand? No need to worry, Facebook focuses their changes and policies to best…
By now it’s clear that the only constant in SEO is change. This can be confusing to people just entering the online scene, who receive vastly different advice depending on when that advice hails from (hint: don’t heed anything older…
How Penguin 3.0 May Have Affected Your Website Rankings A bit of background history of this highly discussed Penguin search engine platform: Search engines use algorithms to determine how to rank, and whether to penalize sites and pages. Search engines…
You only get one chance to make the perfect first impression. No…seriously, you only get one shot to make yourself, your website, your social media or your business standout from the crowd and not appear as a total disaster. You…