If you’re investing in Facebook Ads but not seeing the returns you hoped for, you’re not alone. Many businesses pour money into broad campaigns, only to watch budgets vanish without measurable results. The truth is, success doesn’t come from casting…
Last month Google made quite a change on how ads are displayed on its search results pages (SERPs). Text ads will no longer be served on the right side of the organic results–where there used to be as many as…
Exactly how you come to make a sale online may feel like a mystery at times. How do you know what’s really driving traffic to your site and why people are choosing you over your competitors? Obviously convenience is huge…
At a recent event organized by SLC SEM, Daniel Wahlen, a performance marketing specialist with Google, gave an insightful talk about successful advertising practices online. He spoke on the Google Search, Display networks, and the need to clearly define the…
SEO – I know it’s important, you know it’s important…But the question is… Why is SEO Important? You can make this as complicated or as simple as you’d like, but SEO is about money – Making a profit, and having…