Click to jump to section: What Is Traditional Marketing and How Does It Work? What Is Digital Marketing and How Does It Work? Digital Marketing vs Traditional Marketing: What Do the Stats Say? Digital Marketing vs Traditional Marketing Call the…
As one of America’s most reputable brands, Amazon is killing it in online sales with the title of world’s largest online retailer. In March 2018 Jeff Bezos, Amazon’s founder, chairman and CEO was formally designated as the wealthiest person on…
In the full scheme of your digital strategy, consumer reviews may seem like a very small piece of the puzzle, when in fact, they have the potential to greatly influence your SEO ranking. Reviews from the major platforms like Google,…
Over time your online reviews lose value, in fact, key findings from a 2017 Local Consumer Review Survey published by BrightLocal, shows many interesting key findings with the most intriguing being that over three quarters of local online users currently…
The #1 reason mobile consumers use local search is to quickly find information like an address and business hours of a specific local establishment. With 78% of local mobile searches resulting in an offline purchase, small business owners need to…
A tailored retargeting campaign will outperform all other digital marketing initiatives with direct, personalized ads targeting potential customers who have already expressed interest in your business by visiting your website. The number one goal of retargeting is to drive conversions.…
In this wondrous day and age of instant information sharing, the online reviews from patrons provide various, valuable opinions about places, products, and services in an effort to inform both potential shoppers and the businesses they patronize about their experience.…
Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn’t hurt to bring in a third-party marketing…
Online marketing strategies have become center stage in the promotional world. There are several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40%. Additionally, many of these offline strategies…
The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent…