Nonprofit Marketing Utah Are you a nonprofit? Do you want to advance your association? Well, we have just the event you’re looking for! The Utah Nonprofits Association is gearing up for their annual conference, where they provide high caliber, best…
Exactly how you come to make a sale online may feel like a mystery at times. How do you know what’s really driving traffic to your site and why people are choosing you over your competitors? Obviously convenience is huge…
Even though SEO is widely utilized in today’s marketplace, it is poorly understood at best. Since such a large portion of SEO work occurs “behind the scenes” – outside the view of clients- and SEO is constantly evolving, there is…
Mobilegeddon? Starting today, Google’s Mobile-Friendly update began rolling out. Since this is a particularly large update, it will likely take several days to a week to completely roll out. Even though Google has directly stated that this update would focus…
Don’t Kill the Messenger At the recent F8 Developer conference, Mark Zuckerberg and the Facebook development team announced some updates, new features, and refinements coming to Facebook. Along with impressive looking features like spherical videos that allow for a more…
Reviews Are Incredibly Influential I recently wrote about the fact that getting your business reviewed and engaging with those leaving reviews is a great way to help your business and improve your SEO efforts. The fact of the matter is,…
Search engine marketing is a valuable element in any successful business strategy, but few people understand what exactly it entails. While the specifics of the algorithms used by Google and the other search engines aren't known (and are constantly changing) there are fundamental elements of SEO that are commonly agreed upon.
Business Reviews are More Influential than Ever Before While word of mouth has always been a key factor in the success of a business, the internet and social media have made it possible for consumers to share their experiences with…
At a recent event organized by SLC SEM, Daniel Wahlen, a performance marketing specialist with Google, gave an insightful talk about successful advertising practices online. He spoke on the Google Search, Display networks, and the need to clearly define the…
What is a Call to Action? A call to action (CTA) is a clear statement that is used to provoke a specific response from your audience. These phrases urge the reader to take immediate action, instruct them what they are…