Premium Video Ads on Facebook Although they only last 15 seconds apiece, Premium Video Ads are a powerful way to reach a highly targeted audience. The video ads displayed are tailored for specific users based on their general patterns of…
Mobilegeddon? Starting today, Google’s Mobile-Friendly update began rolling out. Since this is a particularly large update, it will likely take several days to a week to completely roll out. Even though Google has directly stated that this update would focus…
Reviews Are Incredibly Influential I recently wrote about the fact that getting your business reviewed and engaging with those leaving reviews is a great way to help your business and improve your SEO efforts. The fact of the matter is,…
Search engine marketing is a valuable element in any successful business strategy, but few people understand what exactly it entails. While the specifics of the algorithms used by Google and the other search engines aren't known (and are constantly changing) there are fundamental elements of SEO that are commonly agreed upon.
Business Reviews are More Influential than Ever Before While word of mouth has always been a key factor in the success of a business, the internet and social media have made it possible for consumers to share their experiences with…
At a recent event organized by SLC SEM, Daniel Wahlen, a performance marketing specialist with Google, gave an insightful talk about successful advertising practices online. He spoke on the Google Search, Display networks, and the need to clearly define the…