Do Your Headlines Suck?
You know it as well as anyone, headlines are what drive readers to click on your posts. Yes, your content is important too, but it is your headlines that actually attract readers. Your post headlines are the number one thing…
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Are You Reeling From A Google Update?
Have your rankings plummeted? Is your site traffic down? Do you feel lost and confused over all of the recent Google updates? Trust me when I say, you are not alone. In an article written by Jennifer Van Iderstyne called…
Why Content Marketing Matters
Sure you hear it all the time, “you really should be doing this.” But are you doing it? On any given day, consumers are bombarded with advertising, images, and messages telling them to buy certain products or services. It has…
What the Google “Pigeon” Update Means for your Business
Has your business recently seen a change to your rankings or referrals? If so, you are not alone. On July 24, 2014, Google released an update to their local search algorithm, coined the “Pigeon” update by Search Engine Land. The…
7 Tips to Improve Your Social Media Presence
Is your company’s social media presence lacking? Having social media accounts won’t do much good if no one ever sees them. Simply having a website and social media tools is just not enough. Your business needs to have a strategy…
Creating the Perfect Social Media Post
The perfect social media post does not happen by accident. But admittedly, trying to create the perfect post for social media can sometimes feel like trying to buy an impeccable birthday present for someone you don’t know. Knowing how and…
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Optimizing Pinterest for Your Brands Marketing Strategy
Pinterest may be the last place that you would think about marketing your brand, but have you ever considered that this image-driven network drives more referral traffic than Google+, YouTube, and LinkedIn combined? Pinterest is home to more…
Why Every Business Should be Using Video Marketing
For every social media campaign, any SEO exercise, or any digital marketing effort, video is hands down one of the best tools in the kit. In a day and age where information is constantly bombarding us, it is crucial for…
How to Proactively Build Relationships
Being proactive is better than being reactive. I know…it is SO corny to say, painfully corny. But it’s also true, important, and necessary. Being proactive is a way to surpass any expectations; it works in keeping your clients happy, keeping…