In the full scheme of your digital strategy, consumer reviews may seem like a very small piece of the puzzle, when in fact, they have the potential to greatly influence your SEO ranking. Reviews from the major platforms like Google,…
If you are serious about exposing your business to a wider audience to gain brand awareness, improve sales and root local customers – your path is clear – you must integrate an online marketing plan to align with your day-to-day…
If you have been considering a pay-per-click campaign to include in your overall media strategy, you’ve probably come to a standstill with the question, ‘should I choose Facebook or Google AdWords?‘ For years, this debate has raged on, with pros…
On May 11, over 400 million users awoke to find a complete rebranding of one of the top social media apps in the world. After five years, Instagram dropped their nostalgic, Bell & Howell-inspired icon, and instead opted for a…
The 2016 Presidential Election has become one for the record books; not only because it has the first woman candidate, or a business tycoon leading in the polls, but also because the candidates have increased their use of social media…
#TurnMeOn: How The Insta-geddon Terrified Over 400 Million Users Instagram users were most likely met with a surge of strange posts in their news feed last week, urging followers to “Turn on Notifications.” This reaction was a combination of a…
Premium Video Ads on Facebook Although they only last 15 seconds apiece, Premium Video Ads are a powerful way to reach a highly targeted audience. The video ads displayed are tailored for specific users based on their general patterns of…
Exactly how you come to make a sale online may feel like a mystery at times. How do you know what’s really driving traffic to your site and why people are choosing you over your competitors? Obviously convenience is huge…
Don’t Kill the Messenger At the recent F8 Developer conference, Mark Zuckerberg and the Facebook development team announced some updates, new features, and refinements coming to Facebook. Along with impressive looking features like spherical videos that allow for a more…
Search engine marketing is a valuable element in any successful business strategy, but few people understand what exactly it entails. While the specifics of the algorithms used by Google and the other search engines aren't known (and are constantly changing) there are fundamental elements of SEO that are commonly agreed upon.