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Maximize Your Email Marketing Impact: Navigating Google's New Policy with SEO Pros

Are you a local business owner striving to master the art of email marketing in the ever-evolving digital landscape? Google's recent policy update, aimed at reducing spam, is a game changer that you need to be aware of. At SEO Pros, we understand the importance of effective email communication and are here to guide you through these changes, offering state-of-the-art solutions and expert advice.

Understanding Google's Policy Shift

Effective February 24th, Google has implemented a stricter policy to combat spam. The key change is their stance on company domain emails, particularly those receiving a high volume of spam complaints (0.3% or more). This move is designed to enhance email authenticity and protect users from unwanted spam and scams.

How This Affects Your Business

If your business relies heavily on outbound emails, it's crucial to adapt to these changes. Non-compliance could lead to your emails being blocked, significantly impacting your marketing efforts. Fear not, though; with the right strategies, you can navigate these waters successfully.

Essential Steps for Successful Email Marketing

  1. Prioritize Authentication: Implement essential protocols like DKIM, DMARC, BIMI, and SPF. These are critical in establishing your credibility as a sender, a factor highly valued by Google.
  2. Domain Management: Segment your domains based on the type of outreach. This separation helps in monitoring email performance and avoiding red flags.
  3. Leverage Analytics Tools: Use Google Postmaster and tools like Glockapps to keep an eye on your spam scores. Regular monitoring and updating of your email practices is key.
  4. Prepare Additional Domains: Have backup domains, active for at least three months, ready to rotate as needed. This adds resilience to your email campaigns.
  5. Refresh Your Content: Regularly update your email campaigns to maintain engagement and avoid triggering spam filters.
  6. Platform Selection: For scalable outreach, avoid using Google Workspace directly. Opt for a dedicated platform that supports high email volumes while maintaining quality.
  7. Data Hygiene: Ensure the accuracy of your contact information. Don't solely rely on external verification; regularly clean and update your data.
  8. Volume Control: Limit your sends to 20-30 emails per email address, per domain, each day. Consistency is key.
  9. Professional Collaboration: Consider partnering with outbound email specialists like us, for an optimized strategy.

Embrace the Change with SEO Pros

At SEO Pros, we believe that these updates from Google present an opportunity for businesses to enhance their email marketing strategies. Implementing best practices and adhering to the guidelines mentioned above will not only keep you compliant but also elevate the effectiveness of your outreach efforts.

Need help setting up or optimizing your email marketing strategy? Contact SEO Pros today. We’re committed to helping you stay ahead of the curve in the digital marketing realm.

A Decade of Facebook and the Benefits of Social Media

This may be hard for some to believe, but Facebook is actually only 10 years old as of this week!  I know, I know; it seems as if it has been around since the birth of the Internet - But no, it actually has only been ruling your life for ten short years!  This week, everyone’s newsfeeds have been flooded with “A Look Back”, videos that Facebook has customized just for you to take a trip down memory lane and relive your time as a Facebook member.  I have to admit, I even jumped on the bandwagon and had my own video made (and saved it on my computer, *insert millennial joke here*)


However, in the past decade: Facebook, Twitter, and other social media channels have evolved far past just being a tool for teens to socialize.  Social Media has become an amazing way for businesses to connect with their audience in a fast and efficient way.  Utilizing these channels have allowed companies to pinpoint what their customers or clients are interested in, then they can create content especially geared towards certain groups of people - Enabling them to literally enter the homes of their target audience.

Social Media has even created jobs for thousands of people, there is an entire industry built upon connecting with consumers, gaining exposure, and educating an audience.  You can hold contests on your Facebook page to entice followers to like to share your page, you can have an online customer service that’s available at anyone’s fingertips, you can even send gifts through the website; the possibilities are quite literally endless.

In closing, as we celebrate a decade of Facebook this week, it’s hard to imagine a world where your relationships aren't defined as “Facebook official”, where poking someone isn’t an awkward human action as much as it’s just a way to say “hello”, and where we truly learned what it meant to “like” something.  Facebook has dramatically changed the way the world works, and how it looks – From walls to timelines, updates and more; Facebook sure does seem like it’s here to stay!

Until next time,

Jessica Honeycutt




Our Reviews: Sundance Film Festival 2014 Excitement and Passion


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Ashley Lunt's Review of "The Sleepwalker"

The Sundance Film Festival, for me, is a chance to explore deeper realms of artistic integrity and personal taste in film. A true exercise of right brain faculties. These movies often take you off guard, presenting an idea that otherwise would have been ignored. The film that I set out to see did just that: Took ideas, human struggles, and deep emotional issues that typically cause people to look the other way and shudder to be envisaged.

The line of ticket holders wrapped around the hall of the Salt Lake City Library, Sundance volunteers {shout out to all of you awesome people!}  aplenty keeping the crowd in control should they decide to get overly excited.ParkCity

“The Sleepwalker” was a stirring thriller that highlighted a twenty-something Kaia living with her boyfriend renovating her late father’s 1920’s estate isolated from the rest of her rural Massachusetts town. Dark, buried secrets of her past begin to come to the surface when her sister Christine comes home with her fiancé Ira.

Now, at first glance, this does not seem thrilling nor imposing in regards to new artistic viewpoints. So, going into it I was curious but hopeful that I would be challenged with envelope-pushing scenes and plot conflicts.  My hopes were realized not 10 minutes into the flick. A pivotal scene with a sleepwalking sister and the other following in curiosity explodes in an emotional trigger for Kaia, introducing an emotional roller coaster for the remainder of the film.

I left the theater totally wide-eyed. Shocked? Absolutely. Jolted? Of course! This, was exactly the reaction that was both desired and expected. This is a film I would recommend to my closest friends, co-workers and family, if not to simply hear their opinions of the many symbols and hidden meanings that were woven cleverly into the plot and dialogue. {And, quite possibly for the pure sake of getting a reaction.}

Overall really enjoyed the Sundance Film “The Sleepwalker.”

Until next time – Ashley Lunt

Jessica Honeycutt's Review of "Jamie Marks is Dead" and the Sundance Film Festival

When I made the move to Utah from Florida last year, I could not wait to attend Sundance Film Festival – Mainly because I had a mental image of glamorous celebrities taking over the city for two whole weeks.  I also thought that Sundance only took place in Park City, boy was I wrong, but pleasantly surprised!  This event is about so much more then the famous faces everyone hears about (although the celebrity part is pretty cool), I learned that this festival is centered on the love for filmmaking and the artwork that goes into it.  This world famous event is spread all along the Wasatch Front, and everyone gets involved.Sundance

I was lucky enough to attend a film this year – Jamie Marks is Dead.  Based on the book One For Sorrow, this movie follows the story of a lonely boy who ends his life due to the excessive bulling he endured everyday at school.  Turns out, his life didn’t end there - Jamie comes back as an undead human, and makes friends with a another boy he didn’t even know during his time on earth.  I won’t spoil the ending for you (because you HAVE to see this movie), but what I can tell you that this film was poetic, dark, humorous, and full of mind-boggling twists.  Following the film, I simply had to stay for the question and answer session with the director and the actor who played Jamie Marks.  I absolutely swooned over hearing how passionate the director was about making films – I mean these people at Sundance are in LOVE with filmmaking, and it was so great to see all of this excitement first hand.

In closing, everything you hear about Sundance is true - Celebrities do invade Park City, and there are fabulous parties.  However, this is truly an experience you must try at least once in your lifetime.  You need to see these up and coming films in the charming, old theaters spotted around Park City and Salt Lake City, meet the directors, and learn about the culture of these artists!  The area’s atmosphere changes for an entire two weeks; make sure to be a part of it in 2015!

Until next time,

Jessica Honeycutt

Every year for the past five (5) years, I have been able to look forward to one of the few redeeming qualities of the cold January in Utah, has been the brightness of the Sundance Film festival.  Living in Salt Lake City, for 18 years, it did not occur to me to take advantage of this rare pleasure until a few years ago.  Once I tasted the drug that we call “Sundance” I have beenhooked ever since. There are few things or people that will compel me to wait in a line, standing outside in the cold bittersnow of a Utah Winter Eve, but Sundance makes the cut.

2014 sundance film festivalThe Sundance Film Festival has a fever that sweeps across ordinary places like Park City, Salt Lake City and Ogden, and brings with it extraordinary films, talent and people.   There’s something surreal about sitting in the same theater, auditorium or room with both unknown and iconic film makers, actors and directors.   Sundance allows ordinary people to feel that they are actually a part of something relevant, and greater than our mundane day to day lives.  We are able to feel the excitement of movies, the passion of the artists, and the coming together of a community supporting a common purpose and cause.

Robert RedfordWe get to walk down the streets of Park City and Salt Lake rubbing shoulder with the stars, but seeing them probably for the first time as ordinary people, doing great things.  But that’s what Sundance is all about, “ordinary people, doing great things!”  These ordinary people start with Robert Redford and the Sundance Institute, the filmmakers and actors, down to the Sundance volunteers and attendees which are the heart and success of this week and a half winter wonderland.

Where else do ordinary people get to watch a movie at the Egyptian Theater or Eccles Theater in Park City, sitting beside stars like Kevin Costner or Ashton Kutcher?  Or watch a documentary in Rose Wagner Theater in Salt Lake City, having Question and Answer session with the Director and makers of the movie “Queen of Versailles”?  Sundance merges the culture of Sorel boots with Faux Furs to bring a “high” to the State of Utah elevating the mundane lives of normal people to feeling like we are all contributing to the success of a single film.

Each year the weeks leading up to Sundance are filled with anticipation and excitement.  The festival carries with it a euphoric high for 10 days in an otherwise gloomy and frozen mountainous wonderland.

The Sundance 2014 program promises to reinvigorate and excite or film loving senses, which will hopefully satisfy the withdrawals we all felt on last day of the 2013 Sundance.

-- Greg Riley

Keep coming back to read about our own experiences at the 2014 Sundance Film Festival starting on January 16th!

We Invite You to Comment Below and Share Your Experiences Past or Present!

Sundance Film Festival 2014 Tickets Can Be Purchased here: Sundance Film Festival Official Website!

Sundance Festival Tickets 2014


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