Marketing is Impossible without Great Content
We’ve all heard that content is king, but in truth, Quality Content reigns supreme. Content fuels all avenues of digital marketing, and as a result, we’ve all read plenty of bad content. We’ve all clicked on a social media post we were interested in only to land on a piece of content that wasn’t even related or read website pages so stuffed with keywords that they don’t make sense. Those are all examples of bad content. Good content marketing is the process of creating AND distributing an asset such as a video, web page, infographic, or blog that provides real value to a consumer to stimulates further interest in a product or service to drive business profitability. Good content marketing doesn’t feel like marketing at all because you are truly providing the information people want and need in order to make informed decisions to solve their problems.
What if customers looked forward to receiving your emails? What if they even anticipated them? What if when they received your content in their inbox, social media feed, or saw it on your website and then spent 15 minutes with it? What if they liked the content your company produced that they even shared it with their peers? Intrigued to learn more? The SEO Pros can help!
If you are looking for content marketing services that are good for your customers – and your bottom line, contact the Utah SEO Pros for a free marketing analysis today!
Benefits of Content Marketing
-
Builds brand awareness and recognition.
-
Increased sales and drives repeat business.
-
Is key to establishing brand authority and page rankings.
-
Better relationships with your customers.
-
Positions your business as an expert and builds credibility.
-
Helps your customer get answers to their questions without having to call you.
SEO Pros Content Marketing Strategy
Every business can use content to help market their products or services successfully. Content marketing is all about providing value to your target customer. This entails knowing who your ideal buyer really is so you can trigger them to purchase. It is important to realize content marketing is a process that supports each phase of buying cycle. The content marketing cycle looks something like this:
-
Awareness Stage: Make customers aware that you have a solution to their needs. This may be accomplished in the form of an email, social media posts, or an infographic.
-
Research Stage: Provide the customers the information they need to evaluate that your product or service will solve their specific problem. This may be in the form of client testimonials, case studies, FAQ page, or a demo video.
-
Consideration Stage: Give the customer what they need to set you apart from your competition. This may be accomplished with a free consultation, offering a coupon, providing a warranty, or offering a free trial.
-
Purchase Stage: The customer has justified their decision to go with your product or service. You can make the most of this stage by sending customers a personalized thank you or asking them for a review.
-
Retention Stage: Once a customer has a positive experience with your company, they are more likely to buy from you again. Content that can re-engage customers to purchase from you again or refer their friends might be content in the form of post-sales support videos, Facebook advertising, or a carefully timed email.
What Bad Content Marketing Looks Like
-
Creating content your audience isn’t interested in consuming.
-
Blogging just to stuff keywords in a post.
-
Providing inaccurate information.
-
Having poor visual presentation in the form of blurry images, broken elements, or a giant lump of content with no structure.
-
Writing impersonal content just to get it done.
-
Not using a brand voice for the intended audience.
-
Not doing anything with content once it’s produced.
Content Marketing is the Past, Present, and Future. Ready to Get Started?
Online marketing practices will always change, but one thing that will never go out of fashion is creating and distributing content that is helpful to your ideal customer. If you are looking for a content marketing agency in Utah that can help your business put together the puzzle pieces to have a successful strategy, look no further than SEO Pros. Our initial consultation is free, and we will never put you in a long-term contract for services.
