Catering Company – Local SEO Results

The Challenge

Brown Brothers had been with another SEO vendor for years and flatlined. Rankings were stuck, organic traffic was soft, paid media wasn’t tied to real lead flow, and social posts weren’t translating into inquiries. In a category with dozens of near‑identical offers (weddings, corporate, boxed lunches, breakfast, events), their marketing was generic and scattered, no intent mapping, no location intent, and weak measurement. They asked us for a blunt audit. We showed them the data and the gaps, then rebuilt the plan from the ground up across SEO, social, and Google Ads.

The Strategy

We started with a crawl‑to‑conversion audit and rebuilt around demand, not guesswork. On SEO, we created intent‑driven clusters and pages for the money terms (e.g., wedding catering, corporate catering, boxed lunch catering, breakfast catering, caterer near me) and tightened technicals (internal linking, metadata, schema, page speed). On social, we turned “post & hope” into a calendar of offer‑led campaigns with clear CTAs, UTM tracking, and remarketing hooks. Google Ads was restructured around high‑intent search, location modifiers, negatives, ad extensions, and conversion tracking tied to forms and calls. Finally, we tuned Google Business Profile to win map visibility and capture “near me” demand.

Results

Market Position

• SEMrush Position Tracking: Visibility/Share‑of‑Voice ~39.4% for brownbrotherscatering.com, with the nearest competitor around 12% and others between ~2–3%—a clear #1 footprint in Utah.