The Value of Video Marketing

The Value of Video Marketing

Once upon a time, the only way businesses could communicate with the public was to buy ad space on television, produce an expensive commercial, air that 30-second clip and hope that the video would be seen by the audience they're targeting.

Things have certainly changed since then.

Today, life is all about bits of data.  It does not matter if it comes from a broadcast signal, the Internet, or your cell phone.  No one cares about television networks.  Bits are bits, and this simple truth has changed the way we communicate.  One thing still remains the same: 90% of all human information comes from the eyes – what we see really IS reality.

Knowing this, why would you limit yourself to plain text on a screen?

Technology has changed how you can communicate.  People are out there right now, online, and they are looking FOR you!  You don't have to hope you will find your audience; your demographic is out on the web looking for you.  This is why video marketing is an essential tool to any online marketing campaign.  With all the benefits online videos can reap for your company, video communication is arguably one of the most effective tools you can use.

Technology has changed everything.  For a small investment, a company can build their own video editing station and purchase a simple camera that can be used to easily create videos for online distribution.  Video marketing also offers an amazing boost to your SEO efforts; search engines like Google and Bing give privilege to this type of content.  They consider videos to be popular, professional, and dense in important information, even if it’s only meant to get a laugh.

Using videos to communicate with people on your website helps enhance the conversation you have with your clients  - The very people who want to purchase your goods and services.  Studies show that if you are adding videos to your website, you are 85% more likely to draw attention to your brand, your company name and image; all of which increases revenue. Team or Director discussing during a break the scene direction o

So why are online videos so affective?  Simple – Videos help you make an emotional connection with your audience that written text alone never will.  By making a customer feel comfortable, they will in turn gain an emotional connection with you, your brand, and your service; which is the most powerful reason anyone can have to make a purchase and choose to buy from you.

Lastly, video increases the “shareability” of your business; people are more likely to share videos with family and friends, spreading word about your business via the highly sought after “word of mouth” tactic.  For example, when you create a funny or interesting video, your audience feels inclined to share it across their social media platforms: therefore liking it on Facebook, retweeting it on Twitter, and pinning it on Pinterest!  Simply put, it is definitely time for you to capitalize on this incredibly valuable marketing tool and start benefiting from video production!  Call us today to find out how we can help with yours!

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Jessica Honeycutt

Jessica holds a Bachelor of Arts (BA) in Interpersonal and Organizational Communications and a minor in Journalism from the University of Florida. She has spearheaded various marketing, public relations, and advertising strategies, including written tasks such as press releases, blogs, and various articles.

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