Online advertising is so much more than plugging a website. This type of marketing includes many other online undertakings such as article submissions to a search engine, SEO, SMO, and directory submission, just to name a few. These techniques are effective for promoting any business online and increasing a website's traffic.
Plan Your Website
In today's market, all companies have websites to not only promote their products and services, but to engage with their customers 24/7. If you own a business and you are interested in cultivating that business through your website, then online marketing must be a part of your business plan. This can only begin to be achieved if you have an efficient website that is designed in a manner that is user-friendly, navigable and informative. This matters because you want your client to feel at ease when they browse your online store or website. If you website lacks direction and clarity, this must be addressed first before true Internet marketing can begin.
Marketing Strategies
In the world of online marketing there are three rudimentary marketing strategies that provide exceptional results if performed and applied correctly. These three strategy types are: PPC, SMM and SEO. Their functions and purpose will be explained below.
PPC
PPC, stand for Pay per Click. This strategy drives traffic to your website by allowing potential clients to click on your advertisement and be directed to your website. The advertisement your company runs is placed in the form of an ad or banner on another website. Customers see your ad and are redirected to your website when they click on said ad. You pay the hosting website a set amount per click.
SMM
Social media marketing is one of the fastest, most cost-effective ways to advertise your products and services. In the majority of households with a computer, there is at least person who has a social media account. Whether it is Facebook, Twitter, Pinterest, it doesn't matter. As long as one person in a household is connected to a network of people in this way, then you have the potential to make that person a client of yours by advertising your goods and services on social media.
SEO
These three letters stand for search engine optimization. This is a method that allows you to modify features on your website to increase search engine (SEO) position and drive additional traffic to your website. This is important because for successful online marketing to occur, a website should strive to be listed in the top three on all the major search engines. These search engines include Ask, Google, Bing and Yahoo.
Drive Traffic with SEO
In today's marketplace, the majority of new business that companies gain comes from online traffic. This means that your website needs to be structured to be in such a way that clients can easily find you online with a keyword or a location without knowing your exact website name. If a client is new they are not going to be familiar with your website's name anyway. What they want is to be able to type in a searchable keyword and find you. If you are not appearing within the first three suggestions on search engine results, the chances of you discovering new business decreases dramatically.
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Brandon Swenson
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