As we all know, technology is an ever-changing process. Sometimes it feels as though I go home every Friday afternoon contently thinking that I have finally grasped all the new concepts; only to return to the office on Monday to get my mind blown all over again with completely different trends that were released over the weekend! You know what I mean, suddenly my phone is a dinosaur, there is a crazy new update for all my devices, or a new social media site is born – It can be pure chaos to keep up.
Although this process can become incredibly stressful, all of the new forms of technology have opened up some amazing opportunities to carry out a cutting-edge digital marketing campaign. Why? It’s simple, because everything and everyone is now mobile.
Keeping that in mind, here is a couple marketing trends to be on the lookout for:
More Diverse Social Media Campaigns
Companies have been using this channel for years to promote their business, but only thought to utilize a couple of platforms (typically Facebook and Twitter). Now, there has been an explosion of new websites to socially promote your brand – Facebook, Twitter, Pinterest, Google+, Instagram, and many others have grown tremendously in popularity. This is definitely a trend to take part in now!
Smaller Businesses Are Catching Up
It is now considered a common misconception that in order to reach a massive amount of people, you’ll need a huge commitment of time and money. Digital Marketing has changed all of that. These days, the smaller companies are able to catch up with their larger competitors. With the help of the Internet, businesses are gaining access to more advanced technologies, dashboards, and other valuable resources that gives them every chance to grow their brand. What I am trying to say is, don't underestimate the little guys this year!
Insights Into the Customers
Thanks again to the rise in technology, businesses now have access to more customer insights and opportunities to hear their opinions first hand. Companies are now able to utilize these programs to gain an unprecedented amount of information that is centered on their consumer demographic. This enables them to target their own specific niche and gain a solid following. Also, new websites and options have risen for customers for leave feedback and for the company to speak with them about that feedback in real time. Awesome, right?!
Faster and More Simplified Content
This will come as no shock to you, but we live in a fast-paced world. With so many people texting, tweeting, surfing the web, and more - We simply have reached a point where consumers expect things to be done quickly. With that being said, it is vital that your marketing team tailors their campaign to this fact. Remember, easily digestible content is the name of the game here – And marketers who keep this in mind will stay ahead of the curve! Digital Marketing teams are creating content that gives their readers the gist of what they need to convey. Keep in mind that complex messages are often overlooked, but short videos and images such as an infographic are tools that an audience will gravitate towards.