One of the most important aspects of SEO in general, is keyword research. For those of you that are not aware of what keyword research is exactly, let me do a quick run down for ya.
Pretend you have a website, and you have a good idea in your head what keywords you think people are searching for, that you want your website to show up for. A lot of newbie web masters follow this methodology without even understanding or knowing that there are ways to find out exactly what people are searching for, how much a particular keyword is being searched, and even where people are that search for different key phrases.
Here at Utah SEO Pros, we do a deep analysis on every one of our websites. We pin-point exactly what individuals are looking for in your area, and in your niche. Whether it's real estate, lawyers, dentistry, tanning salons or any other form of business, it is extremely important to know how your customers are searching, and where you want to be. By knowing what keywords to target, we can than optimize your website accordingly on-page and build the proper functions that allow your site to send the proper signals to Google, which help your site rank organically for those keywords.
Keywords are also important because they are the foundation of any link building campaign. Utilizing targeted anchors and variations of those anchors allow natural signals to be sent to Google which tell them what your website is trying to rank for. With literally hundreds of ways to build links, we choose to utilize white hat methods to build links for our clients, while at the same time utilizing our keyword research done to rank your website.
Receive a FREE SEO Analysis on your website and a proposal on what we can do for you here at Utah SEO Pros.
Brandon Swenson
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