The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent…
2016 was a memorable year for many reasons, including the numerous advancements that happened in technology that directly related to SEO. From the growing popularity of mobile use and voice search, to the multiple new applications integrated into the Google…
As of September of 2014, there are more than one billion websites on the Internet. While many of them are designed with the intent of helping users find answers to their questions, offering them goods and services, or providing entertainment,…
It is estimated that by the end of 2016, more than 31 million users in the United States will access the Internet exclusively through a mobile device. While that number may not seem substantial, to put it in perspective, if…
Last month, the personal content collection site Pinterest announced a new way for businesses to reach their audience, in the form of Promoted Video Advertising. This announcement comes on the heels of another interesting development: According to Pinterest, video has…
By now, most people are at least aware of the cultural phenomenon that Pokémon Go has become, and are probably players themselves. An estimated 15 million users downloaded the app within the first week, with current estimates closer to 100 million users worldwide.…
Disregarding all the other environments it has grown into, Google’s cornerstone is still search. The company has become the go-to option for millions of users a day. It’s estimated that over 40,000 Google searches are conducted every second, which adds…
With its white background and colorful logo, Google’s minimalist design has become iconic. Because of this, any deviation from the original inherently elicits a response from users. This was first witnessed in August of 1998, when founders Larry Page and…
On May 11, over 400 million users awoke to find a complete rebranding of one of the top social media apps in the world. After five years, Instagram dropped their nostalgic, Bell & Howell-inspired icon, and instead opted for a…
The 2016 Presidential Election has become one for the record books; not only because it has the first woman candidate, or a business tycoon leading in the polls, but also because the candidates have increased their use of social media…