Blogging, a technique that started in the later part of the 90’s, was originally an outlet for people to express their thoughts, experiences, and opinions; kind of like an online diary. Turns out, those people had the right idea (by the way, they're still around, they just spill their feelings on their social media pages now!)
Now a days, everyone blogs – From your giant Fortune 500s to mom-and-pop shops; in fact, if your company isn't blogging, you're missing out on a huge opportunity to raise your potential and gain a solid client base. Not only does blogging “humanize” your company, making it more relatable to your audience, but also it is one of the most outstanding SEO efforts you can make to get your business noticed. In case you are not aware of the vast SEO benefits a blog can provide for your company, and how to optimize on those benefits; here are 3 tips for you:
1) Solve the problems your audience is searching for
Make sure to do this with original content. Keep in mind that the purpose of Google is to provide people with useful search results – If you are solving your audience’s problems, it becomes much more likely that your blog will be shared on social media channels and will gain the exposure it needs.
2) Naturally Build Backlinks
Whatever you do, never buy backlinks! Google has caught onto people doing this, and it’s only a matter of time before they catch you too.
3) Build up your social media profiles and provide access to them through your blog
Why? Because Google now keeps track of social media profiles as a signal of someone’s relevance. You want your blog being tweeted and shared throughout your industry’s community, as it will pick up more exposure, assist you in ranking highly with Google, and of course it lets you know that you wrote something pretty good. Don't be shy to comment on other blogs too!
In closing, with today’s society based purely on the Internet, it’s important that your business creates a powerful online presence in order for your company to stand out above your competition, and to rank higher on Google. Search engines want to display the most up-to-date and relevant websites; and there really is no better way to add relevant, fresh content to your website than a blog! You can consider and market it as a “knowledge bank”, a one-stop-shop for everything your company wants to teach to an online audience. Happy Blogging!