On May 11, over 400 million users awoke to find a complete rebranding of one of the top social media apps in the world. After five years, Instagram dropped their nostalgic, Bell & Howell-inspired icon, and instead opted for a minimalist design: A white camera outline over a gradient background, said to be an homage to the rainbow that was featured on their previous design. It’s sister apps Layout, Boomerang, and Hyperlapse were also given a similar treatment.