Organic Traffic Boost for an E-Commerce Brand

Client

Vacuum Repair and Sales

Business Type

eCommerce (national + multi‑location)

Location

United States

Services

Full‑funnel growth program, SEO,  Google Ads,  Meta Ads,  Email Marketing, CRM

Date

2024

The Challenge

David’s Vacuum came to Utah SEO Pros with a digital presence that was equal parts outdated and disconnected. Their Shopify store, Google & Meta ads, email campaigns, and in‑store service promotions all operated in separate silos—no shared data, no shared strategy. As a result, critical intent terms like “vacuum repair services,” “vacuum parts,” and brand‑specific repair queries were owned by competitors, paid traffic was converting below target, and post‑purchase nurturing consisted of manual emails that rarely went out on time. Simply put, the technology stack and internal teams weren’t talking to each other, choking both growth and visibility.

The Strategy

Our first order of business was topical authority. We built three interconnected content clusters—Vacuum Repair Services, Vacuum Parts & Accessories, and Brand‑Specific Repair Queries—and backed them with technical SEO fixes (schema, page‑speed, crawl‑budget clean‑up). At the same time, we rolled out full‑funnel media:

  • Google Shopping & Search to sell new vacuums nationwide.
  • Meta (Facebook/Instagram) ads geo‑targeted around David’s repair locations to drive local service appointments.
  • Lifecycle marketing via Klaviyo email/SMS flows (browse‑abandon, post‑purchase care, warranty reminders).
  • CRM integration so Shopify, ads, and messaging all pulled from a single customer record.

Results

(Jan 17 → Nov 18, 2024 measurement period)

Market Position

  • SEMrush Position Tracking: Visibility/Share‑of‑Voice ~39.4% for brownbrotherscatering.com, with the nearest competitor around 12% and others between ~2–3%—a clear #1 footprint in Utah.
    • MetricBeforeAfterLift
    Estimated Organic Traffic (Georgia set)2.099.99+7.90  (+378 %)
    Average Google Position (Georgia set)80.8149.73+31 spots
    Keywords in Top 100–158
    • Top 20–67
    • Top 10–35
    • Top 3–16

    What that means in plain English

    • Nationally, David’s share‑of‑voice grew more than fivefold, overtaking several long‑time competitors.
    • Organic traffic almost quadrupled while the average ranking jumped forward 31 places, pushing hundreds of high‑intent queries onto page one.
    • 158 keywords now sit inside Google’s Top 100, with 35 already in the coveted Top 10 and 16 in the Top 3.

    Looking for this kind of lift?

    Let’s connect and map out how an integrated growth engine can do the same for your e‑commerce brand.me trajectory? Let’s audit your stack and show you where the lift is hiding.