Addiction Recovery Center Digital Marketing Case Study

Client

Addiction Recovery Facility

Business Type

Healthcare

Location

Utah, United States

Services

Full‑funnel growth program
(SEO + Lead Generation + Google Ads + Reputation Management + CRM)

Date

Nov 2, 2022 – Oct 7, 2024

The Challenge

This provider came to us with low visibility and low leads. Their site wasn’t winning enough high-intent searches (addiction treatment terms are competitive and YMYL-sensitive), and the paid media, website, and intake tracking were not stitched together. The result: too many missed opportunities for people actively seeking help, and not enough high-quality leads to justify ad spend.

Digital Marketing Strategy

We built a single growth system instead of disconnected tactics. On the SEO side, we focused the content plan on treatment‑intent clusters (programs, conditions, and location/service pages) and tightened on‑page/technical fundamentals.

For lead generation, we redesigned measurement around the moments that matter for this industry; forms, chat starts, and insurance verification—and piped everything into the CRM for clean attribution.

Google Ads ran a brand-anchored structure (pMax + non-brand search) to scale qualified calls and form fills while controlling the CPA.

Reputation management supported local trust signals and 3‑pack visibility. Translation: one playbook, shared data, faster decisions.

Results

    • SEO & Visibility

    • Share of Voice: 8.59% with a +8.58 pp lift over the period (SEMrush Position Tracking).
    • Dozens of new rankings across high‑intent queries (examples visible: alcohol treatment center, drug addiction centers, drug addiction rehab, drug rehab centers in Utah, etc.).

    Google Ads Performance

    • Clicks: 20,157 (+327%)
    • Avg. Cost Per Click: $5.45 (–69%)
    • All conversions: 966.32 (+1,434%)

    Campaign highlights (from the account table):

    • Brand pMax: 494.38 conversions at $69.79 CPA on 8,810 clicks.
    • Non‑brand “Alcohol/Addiction” search (NB): 431.93 conversions at $125.00 CPA on 6,902 clicks.
    • Additional search lines contributed ≈40 more conversions; YouTube supplied low‑cost reach.

    Traffic Growth (GA4 snapshots)

    • Organic sessions: 25,320 (May–Dec 2023)
    • Total users: 20,196
    • Page views: 83,379

    Plain‑English translation: Visibility surged (SOV to 8.59%), rankings moved up by ~71 spots on average, and the intake pipeline lit up ~968 tracked lead actions across forms, chats, and insurance checks. Paid media scaled efficiently, with CPCs down 69% and ~966 conversions attributed in the ads platform, anchored by strong brand and non‑brand search performance.

    Why it worked

    One system, not five vendors. SEO won the right queries; Ads bought the right moments; Reputation and CRM turned more of those moments into qualified conversations.

    Want this kind of lift for a multi‑location healthcare brand?
     Let’s connect and build the same full‑funnel engine measured from search to intake.