Effective PPC Management is Key
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If you’re a local Utah business in need of PPC Management, contact SEO Pros for a free marketing analysis!
Benefits of PPC
- Fastest way to achieve an online ROI.
- Advanced targeting options allow you to reach the right customer in a decision moment.
- You only pay when interested users interact with your ads.
- A set budget lets you control the costs of your campaign.
- Use data from PPC campaign to fuel other marketing efforts.
What is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click (PPC) is a branch of Search Engine Marketing (SEM). PPC allows you to choose ad targeting options such as geographical location, income level, and searches for a given keyword to create an ideal audience for your ad. Your ad then displays to anyone meeting your criteria, and you pay the advertiser for every click the ad gets. The SEO Pros charges a percentage of your ad spend to determine pricing.PPC Campaign Management Services
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Facebook PPC Management
As the leading social media giant, Facebook Ads offer a more tailored approach than Google AdWords or other competitors in the field. They also come in multiple formats and are bundled with Facebook’s performance tracking tools: Ad Manager, Power Editor, and Business Manager.
Google AdWords Management
Google AdWords is the proverbial 800-lb gorilla: nobody offers wider access for less money. You can control when your ads are seen, how much you spend, and what words you target, but not much else. Expect to pay out the nose if you aren’t careful.
Bing PPC Management
While typically overlooked in the average internet marketing strategy, Bing Ads bring a surprising amount of spunk to the table. Despite costing consistently less than Google AdWords, the average click through Bing Ads results in 25% more sales and, furthermore, there are no costs for displaying your ad—you only ever pay if someone clicks on it.
TrueView PPC Management
YouTube ads, offered through Google’s TrueView advertising service, are unique primarily for two reasons: 1) you only pay after the viewer watches the entire ad or for more 30 seconds (whichever is shorter) and 2) they can run as long as you want. That offers unmatched versatility and pricing along with 3 possible placements for your ad.