Frequently Asked Questions

Your Questions Answered

There’s no such thing as a stupid question, as the adage goes, and we expect people to have questions about our services. One of our main priorities as a company is to educate those who want to learn more about what we do. Here are some answers to commonly asked questions to get you started.

What is SEO?

SEO is a series of technical marketing techniques used to improve a web site’s rankings in search engines like Google. Identifying good keywords, developing quality links, code validation and content markup are central to SEO.

How is SEO Different from SEM?

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc. SEO strictly delves into a website’s search engine visibility.

How much money can I make?

As a client, the amount of money you can make relies on the type of service you offer. Our job is to send you new and interested potential customers, clients, or patients. Your job is to do what you do best, run your business.

I already do PPC, do I need to do SEO? What’s the difference?

Our clients, with the proper analytics in place, have found that organic search (SEO) leads to many more new customers, leads, clients, and customers than paid online advertising. Some find that SEO visits convert to sales more than ten times better compared to PPC.

A well configured PPC or Pay-Per-Click advertising campaign is immediate but can cost a decent amount of money to get things optimized to a point where you see an ROI. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying. PPC has no effect on your page’s ranking in search engines.

SEO, on the other hand, is slower to start, taking up to three months to get into an evolving momentum. But the rest is all good news. With SEO you’re impervious to competitors’ attacks and SEO effects are long lasting, allowing you to conquer new sets of terms regularly as your past efforts continue to succeed.

As a Client, What’s in my Monthly Report?

We build a custom SEO dashboard that you will be able to log into at any time to watch progress and track results. Your campaign manager is available to take feedback and answer any questions you may have about your campaign at any time.

What is Black Hat SEO vs White Hat SEO?

White hat describes SEO that uses safe, best practices recommended by the search engines. Black hat techniques are specifically frowned upon by the search engines. If Google finds out you’re using black hat SEO, they’ll penalize your website. How? They can knock your site to the bottom of search results or remove your site from their index altogether. Your website will be sandboxed at some-point if you utilize black hat tactics.

Does Utah SEO Pros Offer References from Other Clients?

Yes. Our current and past clients are available for amazing testimonials.

How Do You Know What Keywords to Target for My Business?

First, we’ll ask you to describe your business, market and target audience. We ask you to provide a few suggested seed keywords that you feel the website should rank for. Then, we’ll inject this data and feed it to our database tools we use here in the Utah SEO Pros facility. From this we get hundreds of related search terms along with information about how many people are searching for them and how many other web sites are competing with you for the traffic. We’ll continue to labor through the results until we have the most valuable key phrases we want to target to yield the highest amount of conversions relating to your goals and budget. Identifying keywords is the most interactive client/consultant phase. After a few rounds of calls or emails, we’re ready to take full control and let you get back to what you do best, running your business!

My Site was De-listed/Banned from Google! Can You Help Me?

Yes. If you’re banned or blacklisted from Google or any other search engine, we can work with you to get listed again. We’ll perform an audit to make sure you’re using only recommended tactics and then communicate as much as possible to the search engine so they’ll index your site again. One of the most common attributes to a failing site is its link portfolio. We take great care in checking your links and properly asking to remove them which helps get your website back into the Google index.