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title: "Reviews, Even Good Ones, Depreciate Over Time"
url: https://utahseopros.com/reviews-even-good-ones-depreciate-time/
updated: 2025-09-22
---

# Reviews, Even Good Ones, Depreciate Over Time

**Over time your online reviews lose value**, in fact, key findings from a [2017 Local Consumer Review Survey](https://www.brightlocal.com/learn/local-consumer-review-survey/#Q13) published by BrightLocal, shows many interesting key findings with the most intriguing being that ***over three quarters of local online users currently think that a review 3+ months old is no longer relevant***. Although their face value is diminished, older reviews still count, literally; consumers tend to favor businesses and products with a greater number of reviews.

[Haute Hamper](https://www.hautehamper.com/), a new business and new concept concierge cleaning service, located in Scarsdale, NY is experiencing great, consistent feedback from happy customers on Google, Facebook and Yelp. ***Online reviews from satisfied customers are important for new businesses***, especially those in very unique or specialized industries, or whose concept may be unfamiliar to potential consumers researching online.

Requesting feedback from each and every customer with [professional review gathering and publishing software](https://utahseopros.com/reputation-marketing) allows this new business to ***utilize the power of online reviews and star ratings to establish their local online presence***. Owners, Scott and Lauren Kaufman, make it a priority to read and enthusiastically respond to each reviewer. This type of visible customer engagement shows potential customers that Haute Hamper cares about their customers and their online reputation.

## The Top Three Things Local Shoppers are Looking For Online

### Average Star Rating

The continuing trend of online consumers placing their trust in local businesses with 4+ star ratings, at a glance, remains the single most important factor and has steadily increased in value over the last three years, with no signs of slowing. With 48% of shoppers expecting a 4+ star rating before they will patronize your business, online ***retailers must be prepared to encourage, address and respond to ratings and reviews daily*** across all applicable review sites to remain favorable to new potential customers.

### Review Quantity

Surprisingly, ***review quantity has slid into 2nd place with 46% of consumers considering the quantity of reviews an important factor***; knocking the significance of a review’s content down into 4th place. This may be a result of how full reviews are not included in initial quick view summary results. The *‘at a glance’* information that does show is the star ratings and number of reviews, which appears to be enough information for quick decision-making. It seems users don’t feel they need to take the extra time to read review content with a simple click and scroll.

### New Reviews

The third most important factor for those searching for local businesses is the timeline of your reviews. The numbers are clear; for local businesses to remain relevant and appear trustworthy online, ***your review scroll must not appear stagnant***.

- A limited 4% of local online consumers give credit for reviews dated over a year ago.

- 18% of those surveyed by BrightLocal claim to only care about a review timestamp within the last 2 weeks.

- 77% of customers researching local online retailers and service providers believe that reviews over 3 months are irrelevant.

***Requesting and maintaining customer reviews must take top priority for your company’s local online presence to remain valid***. Online ***reviews are trusted by 85% of online consumers as much as a personal recommendation*** from a friend or family member. Local reviews are a main factor for 93% of potential customers in deciding if your business is good or not. Take advantage of this ***remarkable marketing opportunity***; call the [Reputation Experts at Utah SEO Pros](https://utahseopros.com/work-portfolio) today at [(801) 413-7734](tel:8014137734) for your **FREE online reputation analysis and consultation**.

[Download PDF](https://utahseopros.com/wp-content/uploads/utahseopros.com-Reviews-Even-Good-Ones-Depreciate-Over-Time.pdf)

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