---
title: "Addiction Recovery Marketing Case Study"
url: https://utahseopros.com/portfolio/addiction-recovery-marketing-case-study/
updated: 2025-10-10
---

# Addiction Recovery Marketing Case Study

## Addiction Recovery Center Digital Marketing Case Study

## **Client**

**Addiction Recovery Facility**

## **Business Type**

Healthcare

## **Location**

Utah, United States

## **Services**

Full‑funnel growth program
(**SEO + Lead Generation + Google Ads + Reputation Management + CRM**)

## **Date**

Nov 2, 2022 – Oct 7, 2024

## **The Challenge**

This provider came to us with **low visibility** and **low leads**. Their site wasn’t winning enough high-intent searches (addiction treatment terms are competitive and YMYL-sensitive), and the paid media, website, and intake tracking were not stitched together. The result: too many missed opportunities for people actively seeking help, and not enough high-quality leads to justify ad spend.

## **Digital Marketing Strategy**

We built a **single growth system** instead of disconnected tactics. On the **SEO** side, we focused the content plan on treatment‑intent clusters (programs, conditions, and location/service pages) and tightened on‑page/technical fundamentals.

For **lead generation**, we redesigned measurement around the moments that matter for this industry; **forms, chat starts, and insurance verification**—and piped everything into the **CRM** for clean attribution.

**Google Ads** ran a brand-anchored structure (pMax + non-brand search) to scale qualified calls and form fills while controlling the CPA.

**Reputation management** supported local trust signals and 3‑pack visibility. Translation: one playbook, shared data, faster decisions.

## **Results**

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### **SEO & Visibility**

- **Share of Voice:** **8.59%** with a **+8.58 pp** lift over the period (SEMrush Position Tracking).

- Dozens of **new rankings** across high‑intent queries (examples visible: *alcohol treatment center, drug addiction centers, drug addiction rehab, drug rehab centers in Utah,* etc.).

### **Google Ads Performance**

- **Clicks:** **20,157** (**+327%**)

- **Avg. Cost Per Click:** **$5.45** (**–69%**)

- **All conversions:** **966.32** (**+1,434%**)

**Campaign highlights (from the account table):**

- **Brand pMax:** **494.38 conversions** at **$69.79 CPA** on **8,810 clicks**.

- **Non‑brand “Alcohol/Addiction” search (NB):** **431.93 conversions** at **$125.00 CPA** on **6,902 clicks**.

- Additional search lines contributed **≈40 more conversions**; YouTube supplied low‑cost reach.

### **Traffic Growth (GA4 snapshots)**

- **Organic sessions:** **25,320** (May–Dec 2023)

- **Total users:** **20,196**

- **Page views:** **83,379
**

**Plain‑English translation:** Visibility surged (SOV to **8.59%**), rankings moved up by **~71 spots** on average, and the intake pipeline lit up **~968 tracked lead actions** across forms, chats, and insurance checks. Paid media scaled efficiently, with CPCs down **69%** and **~966 conversions** attributed in the ads platform, anchored by strong brand and non‑brand search performance.

## **Why it worked**

One system, not five vendors. SEO won the right queries; Ads bought the right moments; Reputation and CRM turned more of those moments into qualified conversations.

**Want this kind of lift for a multi‑location healthcare brand?
** Let’s connect and build the same full‑funnel engine measured from search to intake.

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